When the Web emerged, companies, led by Yahoo, started to organize it for consumers. Yahoo began as a directory of directories. Anytime someone put up a new website, Yahoo would add it to its directory, and then it started breaking websites down into groups-finance, news, sports, business, entertainment, et cetera. "And then search came along," said Cutting, "and Web search engines, like AltaVista, started cropping up.
( Thomas L. Friedman )
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