Viewed: 100 - Published at: 5 years ago

When you hear the same story everywhere you look and listen, you assume it must be true. And the more people believe it's true, the more likely they are to repeat it, and thus the more likely you are to hear it. This is how inaccurate information can create a bandwagon effect, leading quickly to a broad, but mistaken, consensus.

( Barry Schwartz )
[ The Paradox of Choice: Why ]
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