Active listening is essential for providing outstanding customer service, akin to the "Golden Rule" of treating others as you wish to be treated. When you genuinely listen to your customers, they feel acknowledged and valued, just like those close to you. This approach fosters better relationships and enhances customer satisfaction.

In her book "The Art of Communication," Susan C. Young emphasizes the importance of confirming clarity and understanding in conversations. By actively engaging with customers, you not only ensure that their needs are met but also create a positive impact, reinforcing their loyalty and appreciation for the service provided.