In "Amusing Ourselves to Death," Neil Postman discusses the concept of print-intelligence, a skill critical for engaging with written material effectively. Readers must remain still and focused over extended periods to comprehend and appreciate the content being presented. This requirement suggests a certain discipline and sustained attention that contemporary culture often undervalues.

Postman points out that failing to meet these demands might lead to negative labels, reinforcing societal pressures around attention and intellectual capability. As such, the ability to concentrate and engage deeply with text is tied to broader cultural expectations, highlighting the contrasts between print-centric and modern forms of communication.