An honest propagandist for any Cause, that is, one who honestly studies and figures out the most effective way of putting over his Message, will learn fairly early that it is not fair to ordinary folks-it just confuses them-to try to make them swallow all the true facts that would be suitable to a higher class of people. And one seemingly small but almighty important point he learns, if he does much speechifying, is that you can win over folks to your point of view much better in the evening, when they are tired out from work and not so likely to resist you, than at any other time of day. Zero Hour, Berzelius Windrip.
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In Sinclair Lewis's "It Can't Happen Here," the character Berzelius Windrip emphasizes the realities of effective communication, particularly in the realm of propaganda. Windrip believes that a skilled propagandist must recognize the limitations of their audience. Presenting complex truths can overwhelm ordinary people; thus, a more tailored approach is necessary for effective messaging. Understanding the audience's context is critical in ensuring the message resonates without confusing them.

Furthermore, Windrip notes the importance of timing in persuasion. He suggests that engaging with people when they are fatigued, particularly in the evening, can lead to greater receptiveness. This strategic choice allows the propagandist to bypass some of the audience's defenses, making it easier for them to absorb the intended message. This perspective highlights the intricate relationship between communication, audience dynamics, and effective influence.

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March 12, 2025

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