Every time a new client hires me for a keynote, workshop, or coaching session, the first questions I ask them are, "What are the 3 top challenges your organization is dealing with? What are your goals? What problems would you like for me to help solve?"Using their own answers, I am able to design a program that is customized specifically around their needs. It takes the focus off of Susan and centers my complete attention toward making them feel important.
In "The Art of Connection," author Susan C. Young emphasizes the importance of addressing clients' specific needs during her workshops and coaching sessions. She begins by asking clients about the top challenges they face and their goals. This approach allows her to tailor her programs to directly address their concerns, ensuring relevance and effectiveness.
By focusing on the clients' needs rather than her own expertise, Susan shifts the spotlight onto them, fostering a sense of importance and connection. This method not only enhances the value of her sessions but also builds stronger rapport, ultimately aiding in achieving positive outcomes for the organizations she works with.