In "The Art of Connection," author Susan C. Young emphasizes the importance of addressing clients' specific needs during her workshops and coaching sessions. She begins by asking clients about the top challenges they face and their goals. This approach allows her to tailor her programs to directly address their concerns, ensuring relevance and effectiveness.

By focusing on the clients' needs rather than her own expertise, Susan shifts the spotlight onto them, fostering a sense of importance and connection. This method not only enhances the value of her sessions but also builds stronger rapport, ultimately aiding in achieving positive outcomes for the organizations she works with.