The author, Michael Wolff, discusses a strategic approach attributed to a prominent figure in his book "Fire and Fury: Inside the Trump White House." This perspective emphasizes the value of inflating the attractiveness of a potential client or opportunity, using excessive flattery and promotion as a tactic. This approach suggests that there are no downsides to portraying prospects in an overly favorable light when trying to engage them.

However, if a potential buyer is determined to be unsuitable, the strategy shifts dramatically. Instead of maintaining a professional demeanor, the belief is that one should feel free to express disdain and pursue aggressive legal action against the individual. This contrast highlights a ruthlessness in business practices, where the level of respect or hostility shown is directly tied to the prospect's potential value as a buyer.