The conversation revolves around strategies to elevate a young pop singer's popularity, hinting at the challenge of breaking into the music industry. The speaker expresses concern over how to achieve this goal, suggesting a focus on market demographics.
Tate's response humorously narrows down the target audience to an unexpected group—older white women who tend to have specific, nostalgic music preferences. This indicates a clever understanding of a niche market that could be instrumental in promoting the singer and highlights the professionals' confidence in their abilities.