How are we going to make a thirteen-year-old pop singer popular? I ask, briefly steering the conversation toward work. Tate is silent for a few moments. Finally she says, Old white ladies who perm their hair. We are very good at our jobs.

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The conversation revolves around strategies to elevate a young pop singer's popularity, hinting at the challenge of breaking into the music industry. The speaker expresses concern over how to achieve this goal, suggesting a focus on market demographics.

Tate's response humorously narrows down the target audience to an unexpected group—older white women who tend to have specific, nostalgic music preferences. This indicates a clever understanding of a niche market that could be instrumental in promoting the singer and highlights the professionals' confidence in their abilities.

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February 19, 2025

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