This quote by Charles Jencks emphasizes the importance of depth and meaning in art and architecture, challenging the tendency to pursue superficial excitement or spectacle. At its core, it advocates for creative works that communicate, inspire thought, and influence audiences on a deeper level. In a world saturated with trendy designs and ephemeral entertainment, Jencks urges creators to prioritize substance over style. This perspective encourages artists and architects to embed purpose, narrative, and social commentary into their work, fostering a more authentic and impactful cultural landscape.

Thinking about art and architecture through this lens reminds us that true artistry isn't merely about aesthetic appeal but also about conveying ideas, emotions, and philosophies. When art has something to say, it becomes a vessel for dialogue, education, and reflection. Such content-driven initiatives can challenge societal norms, explore complex issues, and promote a more meaningful connection between the creator and the audience. Moreover, this approach aligns with the idea that enduring works stand the test of time because they speak to universal themes or confronting truths rather than fleeting fads.

In the context of architecture, this philosophy is evident in buildings and spaces that serve societal needs, embody cultural identities, or push architectural boundaries without resorting solely to visual spectacle. Instead, they articulate ideas about community, environment, and human experience. Ultimately, Jencks' statement underscores the importance of purpose and message as the heart of artistic endeavors—reminding us that good art inherently possesses a conversation worth having, beyond the surface-level allure.