This quote succinctly encapsulates the essence of Gregory Berns as an iconoclast and a neuroeconomist, highlighting his revolutionary approach to understanding the human brain and behavior in economic contexts. Being labeled an iconoclast suggests Berns challenges conventional wisdom, often questioning and breaking down established norms in the field of neuroscience and economics. This trait is essential in any scientific discipline because progress hinges on innovative thinking and the courage to defy traditional paradigms. Berns’ work, which blends economics and neuroscience, opens new pathways to evaluate how people make decisions, and how neural mechanisms influence economic behavior. Within the framework of Susan Cain’s Quiet: The Power of Introverts in a World That Can't Stop Talking, this quote resonates deeply. Cain explores the power of introspection, thoughtfulness, and internal processing — qualities that many iconoclasts and pioneering thinkers possess. Neuroeconomists like Berns often require a quiet, analytical mind to dissect complex neural and behavioral data, reflecting the subtle power of introversion in scientific inquiry. In a society that often valorizes outspoken extroversion and consensus, Berns as an iconoclast neuroeconomist represents the quiet revolutionaries who shift paradigms silently but powerfully, ultimately reshaping how we perceive decision-making and human nature. This tiny phrase thus acknowledges the profound impact of individuals who think differently, embrace solitude, and drive progress through intellectual courage.