This quote by Ludwig Wittgenstein emphasizes the distinction between possessing someone's love and trying to acquire it through sacrifices. When love is mutually shared, sacrifices made seem worthwhile and are easily embraced as part of a genuine relationship. The depth of love allows individuals to go to great lengths for one another without feeling burdened by the effort involved.
On the other hand, attempting to earn someone's love through sacrifice suggests a lack of true connection. In such cases, the cost of the sacrifices can feel excessive and unfulfilling, as love that is coerced or transactional lacks the authenticity that comes from a mutual bond. Therefore, Wittgenstein highlights the value of natural love over forced affection.