Interpreting animals' eating behaviors is tricky. By way of example, one of the highest compliments a dog can pay its food is to vomit. When a gulper, to use Pat Moeller's terminology, is excited by the aroma of a food, it will wolf down too much too fast. The stomach overfills, and the meal is reflexively sent back up to avoid any chance of a rupture. No consumer likes that, but it's the best indication that the dog just loved it. Fortunately for the staff at the AFB Palatability Assessment Resource Center, there are other ways to gauge a pet food's popularity.
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Understanding how animals eat can be quite complicated. For instance, it's interesting to note that when a dog vomits after eating, it can actually indicate how much the dog enjoyed the food. This behavior, described by Pat Moeller as a "gulper," occurs when a dog is so excited by the smell of food that it eats too quickly, leading to an overfilled stomach which causes it to expel the meal. While this may seem unpleasant, it suggests that the food was highly appealing to the dog.

Fortunately, the team at the AFB Palatability Assessment Resource Center has various methods to assess the appeal of pet food beyond observing vomiting behavior. They can use different techniques to determine how much pets like certain foods, thus providing insights into pet food popularity without the awkward implications of regurgitation.

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April 01, 2025

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