In his book "Eating Animals," Jonathan Safran Foer explores the complexities of human behavior and awareness through a metaphor about sleep. He suggests that while one can rouse someone who is genuinely asleep, it is much more challenging to reach someone who is deliberately pretending not to hear or acknowledge their surroundings. This analogy reflects a deeper commentary on societal issues, where awareness and acknowledgment of uncomfortable truths can be resisted.

Foer's quote highlights the distinction between ignorance and willful denial. It underscores the frustration of trying to engage individuals who choose to ignore critical conversations around topics like animal rights and environmental impact. By drawing attention to this behavior, Foer encourages readers to reflect on their own awareness and the motivations behind their choices regarding food and consumption.