Look at smartphones. We are seeing growth almost like a barbell. You see lower-priced but high-volume growth in the developing world. But it ends up the average selling prices in the developing world are actually a lot higher than what people think.
This quote highlights the dynamic nature of the global smartphone market, where growth drivers vary significantly across different segments. While lower-priced devices dominate in terms of volume in developing nations, the actual revenue per device remains high, contradicting common assumptions. This suggests that manufacturers may be underestimating the profitability in these regions, and it emphasizes the importance of considering both volume and pricing mix when analyzing market trends. It also reflects the potential for upside in emerging markets for premium offerings, despite the prevalent belief that affordability is the primary factor driving growth.