Moeller transitioned from his role at Frito-Lay, where he designed powdered flavor coatings for snacks like Cheetos, to AFB. He acknowledges the similarities between his previous work and his new focus, mentioning that snacks heavily rely on these coatings to provide taste. Without the addition of flavors, many popular snack foods would lack any real palatability.

He draws a parallel to convenience meals, noting that the sauces used in these products serve a similar purpose. Just as snacks depend on flavor coatings to appeal to consumers, processed meals require flavor enhancers to make them enjoyable. This highlights the crucial role that taste additives play in the food industry.