NASA could greatly benefit from integrating branding techniques similar to those used by Red Bull in the realm of astronautics. By changing the perception of astronauts from mere civil servants to extreme athletes, they can attract a wider audience and generate more interest in space exploration. Red Bull has successfully made space exploration exciting and trendy.

This branding shift would not only enhance public engagement but also create a more dynamic image of astronauts, showcasing them as adventurous pioneers rather than just government employees. By adopting such an approach, NASA could inspire a new generation to take an interest in space travel and its associated sciences.