In "The Square and the Tower: Networks and Power, from the Freemasons to Facebook," Niall Ferguson explores the dynamics between networks and hierarchies. He argues that networks are inherently more creative due to their decentralized nature, which allows for greater freedom of thought and innovative ideas to flourish. Unlike structured hierarchies, where decision-making is often rigid and constrained by authority, networks encourage collaboration and the sharing of diverse perspectives.

Ferguson's insights highlight how historical networks, like the Freemasons, demonstrated flexibility and adaptability, driving social change and creativity. This concept remains relevant today, as modern networks, particularly in digital platforms, foster creative environments by connecting individuals worldwide without traditional boundaries, promoting a culture of collaboration that enhances problem-solving and innovation.