Now is the most exciting time in fashion. Women are controlling their destiny now, the consumer is more knowledgeable, and I have to be better every single day.
This quote highlights a pivotal moment in the fashion industry characterized by empowerment, consumer awareness, and continuous self-improvement. In recent years, there's been a significant shift towards gender equality and women's empowerment, allowing women to take control of their fashion choices and influence trends more than ever. This increasing agency translates into a broader cultural movement where women are not just passive consumers but active participants and decision-makers in the industry. The statement about consumers being more knowledgeable reflects how access to information has transformed shopping behaviors; with the rise of social media, online reviews, and instant feedback, consumers are better informed and more discerning. This shift compels brands and designers to innovate constantly and uphold higher standards, which is encapsulated in the desire to
