In "Fear and Loathing on the Campaign Trail '72," Hunter S. Thompson critiques the concept of objective journalism, declaring it a flawed notion. He argues that the idea of impartial reporting is misleading, as true objectivity is nearly impossible to achieve in journalism. He suggests that any semblance of objectivity is only found in straightforward factual reporting like sports scores or financial statistics.

Thompson emphasizes that the personal biases and subjective interpretations of journalists inevitably influence the news. He considers the claim of objective journalism to be pretentious, highlighting the inherent contradictions in asserting that journalists can report without personal influence or perspective. This viewpoint invites readers to reconsider the authenticity of news and the role of journalists as both observers and participants in the events they cover.