Niall Ferguson's book "The Square and the Tower: Networks and Power, from the Freemasons to Facebook" explores the dynamic interplay between technology and social structures. He emphasizes that while technological advancements may change over time, the fundamental nature of societal organization—represented by squares (public spaces) and towers (power structures)—remains consistent throughout history.

This perspective highlights the enduring significance of networks and hierarchies in shaping human interactions and power relations, regardless of the latest technological innovations. Ferguson's work prompts readers to consider how these underlying structures influence our modern world, even as new technologies emerge and fade away.