The broadcast networks - they are literally broad. They try to appeal to everyone. They try to reach all of America, all the time. Increasingly, they fail to do that, but they try.
This quote highlights the broad approach traditional broadcast networks have historically taken to maximize their audience. It underscores the challenge of catering to diverse tastes and preferences within a vast population, and how the attempt to maintain universal appeal increasingly falls short in a fragmented media landscape. The effort to reach everyone reflects a desire for mass influence, but technological and cultural shifts have made such an approach less effective, prompting networks to rethink their strategies.