The extent to which Americans project their own food qualms and biases onto their pets has lately veered off into the absurd. Some of AFB's clients have begun marketing 100 percent vegetarian kibble for cats. The cat is what's called a true carnivore; its natural diet contains no plants. Moeller tilts his head. A slight lift of the eyebrows. The look says, Whatever the client wants.

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The trend among Americans to impose their dietary preferences onto their pets has reached a ridiculous level. Some companies are now offering completely vegetarian kibble for cats, despite the fact that cats are obligate carnivores, meaning their natural diet consists entirely of meat and excludes plants. This shift reflects a growing tendency to anthropomorphize pets, projecting human food concerns onto them.

The author's observations reveal the absurdity of this trend, as exemplified by a pet food marketer's indifferent reaction to the need for vegetarian options for animals that biologically require meat. This scenario highlights the clash between personal dietary choices and the actual nutritional needs of pets, ultimately raising questions about the ethics and practicality of such pet food offerings.

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April 01, 2025

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