The National Research Council enlisted a team of anthropologists, headed by Margaret Mead, to examine American food habits. Their goal was to understand how individuals determine what foods are acceptable and what methods could effectively alter these preferences. This effort led to comprehensive studies, the formulation of recommendations, and the publishing of reports, including Mead's significant work from 1943 titled "The Problem of Changing Food Habits: Report of the Committee on Food Habits."

Mary Roach discusses these efforts in her book "Gulp: Adventures on the Alimentary Canal." She highlights the complexities of food choices and the challenge of influencing public perceptions about diet and nutrition, emphasizing the intricate relationship between culture, preferences, and the science of eating.