Roxane Gay's "Bad Feminist: Essays" critiques the portrayal of gender in reality television, highlighting how these depictions are often exaggerated and unrealistic. She notes that the constant repetition of gender roles within this genre contributes to a distorted representation of masculinity and femininity. This stylization is not only visually striking but also sets unattainable beauty standards that affect the audience's perception of gender identity.

In reality TV, the emphasis on artificial enhancements—such as tanned skin, extensive hair extensions, and cosmetic surgery—creates a hyperbolic image of beauty. Gay argues that these portrayals reinforce shallow stereotypes, leading viewers to internalize these distorted ideals. Consequently, reality television can have a significant impact on societal expectations surrounding gender, often perpetuating harmful narratives while detracting from authentic representations of individuals.