Roxane Gay's "Bad Feminist: Essays" reflects on the way society consumes violent content through television and film. She suggests that this consumption provides a sense of comfort, as it is packaged neatly within short time frames and interrupted by mundane advertisements. This format creates a detachment from the reality of violence, making it easier for audiences to engage with it without facing its harsh truths.

Gay highlights the irony of how familiar figures, like former TV stars, present these violent narratives, contributing to a sanitized portrayal of aggression. The combination of entertainment and domesticity in advertising softens the impact of the violence, illustrating a complex relationship between media consumption and societal norms surrounding gender and aggression.