They saw even more ungodly things-the first zipper; the first-ever all-electric kitchen, which included an automatic dishwasher; and a box purporting to contain everything a cook would need to make pancakes, under the brand name Aunt Jemima's. They sampled a new, oddly flavored gum called Juicy Fruit, and caramel-coated popcorn called Cracker Jack. A new cereal, Shredded Wheat, seemed unlikely to succeed-"shredded doormat," some called it-but a new beer did well, winning the exposition's top beer award. Forever afterward, its brewer called it Pabst Blue Ribbon.
Visitors to the fair were astounded by many innovations that showcased modern conveniences, such as the first zipper and an all-electric kitchen complete with an automatic dishwasher. Among the culinary highlights was the Aunt Jemima's pancake mix, which promised an easy way to make pancakes. They also discovered unique products like Juicy Fruit gum and Cracker Jack popcorn, with the introduction of Shredded Wheat cereal drawing skepticism due to its unusual texture.
Amid the plethora of novelties, a new beer captured the judges' attention and won the top beer award at the exposition. This beer, known as Pabst Blue Ribbon, went on to achieve enduring popularity, ultimately becoming a symbol of quality in brewing. These exciting culinary and technological advancements marked a significant moment in American culture during the fair.
