In her book "The Gift," Cecelia Ahern emphasizes the unparalleled value of time, suggesting that it surpasses all material treasures like gold, diamonds, and oil. She highlights that time is a rare commodity that we often lack, creating an internal conflict within us. This understanding invites readers to reflect on how they allocate their time.

According to Ahern, the struggles we face often stem from our relationship with time. Therefore, it is crucial to use our time wisely and cherish each moment. The message encourages a mindful approach to how we live, urging us to prioritize what truly matters in our lives over superficial pursuits.