In her book "The Gift," Cecelia Ahern emphasizes the unparalleled value of time, stating that it surpasses even the most precious materials like gold, diamonds, and oil. Time is something we often feel we lack, leading to internal struggles and dissatisfaction. Therefore, she suggests that we should make deliberate choices about how we spend our time, recognizing its inherent worth and finite nature.

Ahern notes that unlike physical gifts, time cannot be wrapped up or given away directly. It is a unique resource that can be shared among people, enriching relationships and experiences. By valuing time and using it wisely, we foster deeper connections and create meaningful moments in our lives.