To remember names effectively, it's essential to dedicate your full attention to the person speaking. By minimizing distractions around you and focusing on the conversation, you enhance your ability to retain information. This conscious effort to engage with others can significantly boost your memory retention, particularly when it comes to names.

In her book, "The Art of Communication," author Susan C. Young emphasizes the importance of this practice for fostering clarity and understanding in interactions. Concentration during conversations not only aids in remembering names but also contributes to more meaningful connections with others.