Building trust and rapport is essential for creating and sustaining healthy relationships, especially in business. These elements serve as the foundation that allows individuals to feel secure and valued by the organizations they interact with. When trust is present, clients and partners are more inclined to engage openly and collaborate effectively.

According to Susan C. Young in her book "The Art of Connection," establishing a strong connection fosters a sense of care and support. Organizations that prioritize building rapport can create a positive impact, enhancing both their relationships and overall success. By focusing on these key aspects, businesses can differentiate themselves and cultivate lasting partnerships.