In the realm of sales, there are individuals whose main goal is to secure a commission, often disregarding the actual needs and concerns of their customers. These salespeople exhibit a self-centered attitude, which can be detected through their body language and the way they communicate. Their aggressive techniques, such as repeatedly trying to close a deal, highlight an underlying indifference to the customer’s experience.

In her book "The Art of Connection," Susan C. Young emphasizes the importance of genuine relationships over mere transactions. By fostering rapport and understanding, sales professionals can create a positive impact that benefits both the seller and the buyer. Building authentic connections contributes to a more satisfying interaction and ultimately leads to better outcomes for all parties involved.