In "The Blood of Olympus" by Rick Riordan, Percy is contemplating the potential effects of promoting a rival brand, Adidas, instead of Nike. He speculates whether this could provoke Nike to react. This reveals Percy's humorous and strategic side, highlighting his awareness of brand rivalries in a lighthearted context.

This moment serves to illustrate Percy's clever thinking as he navigates challenges. By engaging in this playful thought, he not only underscores his personality but also hints at the deeper stakes of the story, where gods and heroes interact in a world filled with competition and conflict.