"Who ya gonna call? Ghostbusters!" is an iconic phrase associated with the famous movie franchise, instantly recognizable and linked to the Ghostbusters team. However, the quote's popularity has led to its overuse and commercialization, which some feel has diminished its original impact and charm.

In the book "Max" by James Patterson, this phrase is referenced, possibly to highlight its cultural significance or to evoke nostalgia. The quote's pervasive presence has altered how people perceive it, turning it into a cliché instead of a unique catchphrase tied to a beloved film. The statement that the phrase is "ruined forever" emphasizes how overexposure has diminished its special status.