The passage describes the challenging world of salesmanship in Marrakech, highlighting how deception is ingrained in the trade. It suggests that from one generation to the next, the ability to lie effectively is considered essential for success. The culture of dishonesty is portrayed as a critical skill that allows salespeople to thrive in their businesses.
As a result of this practice, a successful salesman can reap significant rewards, enjoying a comfortable life with a happy family. The passage underscores the idea that to excel in this environment, one must embrace the art of lying, equating it with financial prosperity and personal pride within the family structure.