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salesmanship
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Chris Murray
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Selling with EASE: The Four
The commitment gap is the massive distance between "yes" and "maybe
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Chris Murray
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Selling with EASE: The Four
The ability to close sales effectively has never been confined to the last few moments of the conversation.
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Chris Murray
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Selling with EASE: The Four
If customers don't trust you to help them at the beginning of the sales process, they certainly won't trust you with their money at the end of it.
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Chris Murray
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Selling with EASE: The Four
Earning the Right is a commitment to be the sales professional that your customer really needs
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Chris Murray
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Selling with EASE: The Four
Why do customers {and that includes you and me} find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?
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Chris Murray
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Selling with EASE: The Four
Customers get exactly what they need, while you hit your sales targets and become incredibly successful – fair deal.
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Chris Murray
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Selling with EASE: The Four
Great selling involves helping people to make great buying decisions.
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Chris Murray
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Selling with EASE: The Four
Ignore the people who say that the sales industry needs to become professionalised: it already has.
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Chris Murray
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Selling with EASE: The Four
For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past.
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Chris Murray
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Selling with EASE: The Four
If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed.
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Chris Murray
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Selling with EASE: The Four
Salespeople need to "Earn the right" to become suppliers more than they ever did before.
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Chris Murray
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Selling with EASE: The Four
In this wonderful modern age, if you know what you want, you can just reach out and, with the click of a mouse, take complete control of your entire buying and shopping experience.
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