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Scott Adams
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Scott Adams
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Scott Adams
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How to Fail at Almost
Barry Schwartz, author of The Paradox of Choice, tells us that people become unhappy if they have too many options in life. The problem with options is that choosing any path can leave you plagued with self-doubt.
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Scott Adams
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Win Bigly: Persuasion in a
Here I pause to say I know nothing of Ted Cruz's record of honesty. I have no idea whether he is better or worse than any other politician. I'm focusing on his physical appearance and Trump's persuasion. And on those levels, Lyin' Ted simply looked like a liar. The reality might be very different, but that doesn't matter to our story today. What matters is that the Lyin' Ted nickname stuck like glue. It was fresh political wording, it was provocative, it had a visual element in Cruz's liar-looking face, and it was designed to get stronger over time with confirmation bias. You can't engineer persuasion better than that.
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Scott Adams
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Win Bigly: Persuasion in a
But Trump apparently wanted to squeeze some extra juice from the word "lying" and make his branding stand out. So he insisted that Lyin' Ted was the proper spelling, not Lying Ted. This was good branding. It was different from anything you have seen in politics and it gave you a reason to pause and wonder why it mattered if the spelling was "lyin'" or "lying." It did matter, but only because you stopped and wondered about it. That is an engineered mental pause for persuasion. Trump wants you to stop and think about his choice of "lyin'" over "lying." The fact that you spent time thinking about it helps you remember the name. It also uses a trick called "making you think past the sale." In this case the sale is the idea that Ted Cruz lies. You end up accidentally accepting that idea because you spent time thinking about the best way to write "lyin'." That's strong persuasion engineering.
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Scott Adams
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How to Fail at Almost
You might be familiar with a television show that was called The Dog Whisperer. On the show, Cesar Millan, a dog-training expert, helped people get their seemingly insane dogs under control. Cesar's main trick involved training the humans to control their own emotional states, because dogs can pick up crazy vibes from their owners.
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Scott Adams
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How to Fail at Almost
The most effective way to stop people from trying to persuade me is to say, 'I'm not interested.' You should try it. Don't offer a reason why you aren't interested. No one can say why a thing holds interest for some and not for others. There's no argument against a lack of interest.
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Scott Adams
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How to Fail at Almost
money distorts truth like a hippo in a thong.
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Scott Adams
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How to Fail at Almost
Everything you want out of life is in that huge, bubbling vat of failure. The trick is to get the good stuff out.
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Scott Adams
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How to Fail at Almost
I've long seen failure as a tool, not an outcome.
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Scott Adams
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How to Fail at Almost
Persistence is useful, but there's no point in being an idiot about it.
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Scott Adams
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How to Fail at Almost
This was about the time that my opinion of experts, and authority figures in general, began a steady descent that continues to this day.
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Scott Adams
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How to Fail at Almost
If eating a healthy diet feels unpleasant, you're doing it wrong. And you're wasting your limited stockpile of willpower.
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Scott Adams
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How to Fail at Almost
I also find it helpful to remind myself that every human is a mess on the inside. It's easy to assume the good-looking and well-spoken person in front of you has it all together and is therefore your superior. The reality is that everyone is a basket case on the inside. Some people just hide it better. Find me a normal person and I'll show you someone you don't know that well. It helps to remind yourself that your own flaws aren't that bad compared with everyone else's. I
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