Here I pause to say I know nothing of Ted Cruz's record of honesty. I have no idea whether he is better or worse than any other politician. I'm focusing on his physical appearance and Trump's persuasion. And on those levels, Lyin' Ted simply looked like a liar. The reality might be very different, but that doesn't matter to our story today. What matters is that the Lyin' Ted nickname stuck like glue. It was fresh political wording, it was provocative, it had a visual element in Cruz's liar-looking face, and it was designed to get stronger over time with confirmation bias. You can't engineer persuasion better than that.
( Scott Adams )
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