Home Page » All Authors » David Ogilvy

David Ogilvy - Bilingual quotes that celebrate the beauty of language, showcasing meaningful expressions in two unique perspectives.

David Ogilvy - Bilingual quotes that celebrate the beauty of language, showcasing meaningful expressions in two unique perspectives.
David Ogilvy, often hailed as the "Father of Advertising," was a prominent figure in the marketing world. Born in 1911 in England, he embarked on a diverse career path before establishing himself in advertising. His unique approach to persuasive copywriting and deep understanding of consumer behavior revolutionized the industry. Ogilvy believed in the importance of research and staying true to the product, advocating for honesty and clarity in advertising messages. His agency, Ogilvy & Mather, became one of the most successful firms, known for its iconic campaigns and emphasis on brand image. Ogilvy's principles, such as the idea that the consumer is not a moron but a sophisticated buyer, reshaped how advertisements were crafted. He championed the use of storytelling and emotional connection, ensuring that advertisements resonated with their audiences. Ogilvy’s legacy continues to influence modern advertising practices. His insights into effective communication and branding are still relevant today. Many of his writings, including books like "Confessions of an Advertising Man," serve as foundational texts for marketers seeking to create compelling and impactful campaigns. His strategic thinking and unwavering commitment to quality have left a lasting mark on the industry.

David Ogilvy was born in 1911 in England and is often referred to as the "Father of Advertising." His career spanned various fields before he found his passion in advertising, where he made a significant impact through his innovative approaches.

Ogilvy founded the renowned advertising agency Ogilvy & Mather, which became famous for its successful campaigns and strong emphasis on brand image. His beliefs about consumer understanding and the importance of honest communication transformed the advertising landscape.

His influential writings, including "Confessions of an Advertising Man," continue to guide marketers today. Ogilvy's principles of effective storytelling and consumer connection remain crucial to the practice of crafting successful advertising campaigns.

More »

Popular quotes

Taffy. He thinks about taffy. He thinks it would take his teeth out now, but he would eat it anyhow, if it meant eating it with her.
by Mitch Albom
All our human endeavours are like that, she reflected, and it is only because we are too ignorant to realize it, or are too forgetful to remember it, that we have the confidence to build something that is meant to last.
by Alexander McCall Smith
In fact, none of us knows how he ever managed to get his LLB in the first place. Maybe they're putting law degrees in cornflakes boxes these days.
by Alexander McCall Smith
The value of money is subjective, depending on age. At the age of one, one multiplies the actual sum by 145,000, making one pound seem like 145,000 pounds to a one-year-old. At seven – Bertie's age – the multiplier is 24, so that five pounds seems like 120 pounds. At the age of twenty four, five pounds is five pounds; at forty five it is divided by 5, so that it seems like one pound and one pound seems like twenty pence. {All figures courtesy of Scottish Government Advice Leaflet: Handling your Money.}
by Alexander McCall Smith
Look, if you say that science will eventually prove there is no God, on that I must differ. No matter how small they take it back, to a tadpole, to an atom, there is always something they can't explain, something that created it all at the end of the search. And no matter how far they try to go the other way – to extend life, play around with the genes, clone this, clone that, live to one hundred and fifty – at some point, life is over. And then what happens? When the life comes to an end? I shrugged. You see? He leaned back. He smiled. When you come to the end, that's where God begins.
by Mitch Albom
Small towns are like metronomes; with the slightest flick, the beat changes.
by Mitch Albom
You say you should have died instead of me. But during my time on earth, people died instead of me, too. It happens every day. When lightning strikes a minute after you are gone, or an airplane crashes that you might have been on. When your colleague falls ill and you do not. We think such things are random. But there is a balance to it all. One withers, another grows. Birth and death are part of a whole.
by Mitch Albom
we get so many lives between birth and death. A life to be a child. A life to come of age. A life to wander, to settle, to fall in love, to parent, to test our promise, to realize our mortality-and, in some lucky cases, to do something after that realization.
by Mitch Albom
Where there's bluster, thinks Luisa, there's duplicity
by David Mitchell
But an ink brush, she thinks, is a skeleton key for a prisoner's mind.
by David Mitchell
All Categories »

Categories

love
inspirational
history
soul