Gad Saad is a renowned evolutionary psychologist and professor known for his work integrating evolutionary principles with marketing and consumer behavior. He emphasizes how evolved psychological traits influence human choice and behavior, especially in the context of consumerism. Through his research, he explores how biological factors shape our preferences and decisions in a capitalist society, thereby shedding light on market dynamics. Saad has also gained recognition for his outspoken views on topics like free speech, political correctness, and social justice issues. He critiques ideologies that he believes stifle open discourse and encourages critical thinking. His engagement in public discussions, often through various media platforms, aims to promote a more rational and evidence-based understanding of complex social phenomena. In addition to his academic contributions, Gad Saad is an active author and speaker, sharing insights through books and online content. He has built a sizable following on social media, where he shares his ideas and engages with a broader audience. His work encourages individuals to examine their beliefs critically and to appreciate the role of evolutionary psychology in shaping human behavior. Gad Saad is a renowned evolutionary psychologist and professor, focusing on how evolutionary principles influence consumer behavior. His research highlights the relationship between biological factors and market dynamics. Known for his views on free speech and political correctness, Saad advocates for open discourse and critical thinking. He often critiques ideologies that restrict freedom of expression. As an author and speaker, he shares his insights through books and online content, engaging a broad audience and encouraging the examination of beliefs through the lens of evolutionary psychology.