Ronald Purser is a prominent academic and author, well-known for his critique of mindfulness practices in contemporary culture. He argues that mindfulness, often marketed as a tool for personal well-being, has been co-opted by corporate interests and commodified to the detriment of its original intent. His work highlights how mindfulness is frequently promoted in ways that may overlook its deeper philosophical roots, focusing instead on individual benefits while ignoring social and systemic issues. In his book, "McMindfulness," Purser examines how mindfulness has been integrated into the corporate world, turning it into a mechanism for enhancing productivity rather than fostering genuine mental well-being. He contends that this commercialization can dilute the practice's spiritual significance, reducing it to mere techniques for stress relief without addressing the underlying societal problems that contribute to stress. Through his research, Purser encourages a critical reflection on the way mindfulness is promoted and practiced today. He advocates for reclaiming mindfulness as a tool for collective social change instead of individual enhancement, emphasizing the importance of community, awareness, and ethical considerations in the practice of mindfulness. Ronald Purser is a distinguished scholar and author known for his critical perspectives on mindfulness. He believes that contemporary mindfulness practices have become commodified, losing their original ethical and philosophical dimensions. Through his work, Purser aims to inspire a renewed focus on mindfulness as a means of community engagement and social transformation.