I thought we were going to get customers excited by telling them there were no antibiotics in our meat or no growth hormones used to raise the animals or no RBGH in our cheese or sour cream. Well,...
If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people are not willing to sacrifice taste or pay a lot more when it...
The bottom line - customers want delicious food served quickly in an interactive format, and they are increasingly unwilling to compromise.
Certainly, in college, I had no idea what I wanted to do, I studied art history and had a great time, but I didn't have any sort of career aspirations.
I am incredibly proud of Chipotle and our people - and grateful to our loyal customers - and while we are continuing to make progress, it is clear that we need to move faster to make improvements.
The idea for Chipotle is a sort of combination of food borrowed from Stars and sort of a technique and a service format borrowed from the taquerias.
It is impossible to insure that there is a zero percent chance of any kind of foodborne illness anytime anyone eats anywhere.
You use a glass mirror to see your face; you use works of art to see your soul.
But that was war. Just about all he could find in its favor was that it paid well and liberated...
The TV business is uglier than most things. It is normally perceived as some kind of cruel and...
You better take care of me Lord, if you don't you're gonna have me on your hands.
It was the Law of the Sea, they said. Civilization ends at the waterline. Beyond that, we all enter...
Reality is that which, when you stop believing in it, doesn't go away.
The Edge... there is no honest way to explain it because the only people who really know where it is...
If I'd written all the truth I knew for the past ten years, about 600 people - including me - would...
Silence is only frightening to people who are compulsively verbalizing.