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Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty
Book:
Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty
Quotes of Book: Getting Naked: A Business
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Patrick Lencioni
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Getting Naked: A Business
Naked service providers are so concerned about helping a client that they are willing to ask questions and make suggestions even if those questions and suggestions could turn out to be laughably wrong. They
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Patrick Lencioni
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Getting Naked: A Business
Sounds crazy and counterintuitive, I know, but it is true.
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Patrick Lencioni
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Getting Naked: A Business
It's about knowing that in certain moments you have to offer yourself up as a minor sacrifice to help them accomplish what they need to accomplish. Letting them abuse you, on the other hand, would be a terrible disservice. I know it seems like a fine line, but it's a real one, and it can be done.
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Patrick Lencioni
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Getting Naked: A Business
There is something so powerful about a person who in one moment can be confident enough to confront a client about a sensitive personal issue, and then in the next moment humble themselves and take a position of servitude. It's the paradoxical nature of it all that makes it work.
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Patrick Lencioni
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Getting Naked: A Business
Take a bullet for the client. Make everything about the client. Honor the client's work. Do the dirty work.
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Patrick Lencioni
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Getting Naked: A Business
The idea is that your clients are looking for good suggestions, and they don't mind sifting through some not-so-good ones as long as they're offered with good intentions and with no ego attached.
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Patrick Lencioni
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Getting Naked: A Business
You admit it was a bad idea as soon as you realize it. You laugh at yourself. You take their ribbing. And most important, you don't stop making suggestions. Most of your ideas won't be horrible. Even
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Patrick Lencioni
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Getting Naked: A Business
Celebrate your mistakes.
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Patrick Lencioni
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Getting Naked: A Business
What clients want more than anything is to know that we're more interested in helping them than we are in maintaining our revenue source. And
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Patrick Lencioni
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Getting Naked: A Business
At its core, naked service boils down to the ability of a service provider to be vulnerable-to embrace uncommon levels of humility, selflessness, and transparency for the good of a client.
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Patrick Lencioni
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Getting Naked: A Business
the naked approach is certainly not limited to our field. It applies to anyone who provides ongoing, relationship-based advice, counsel, or expertise to a customer, inside or outside of a company. Or better yet, it applies to anyone whose success is tied to building loyal and sticky relationships with the people they serve.
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Patrick Lencioni
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Getting Naked: A Business
Almost all of the time and energy in Half Moon Bay was being directed toward consulting to paying clients. Those clients in turn became the sales engine for the firm, and even when we did an occasional cold call, it was the references from clients that shortened the sales cycle considerably. I'm not even sure I'd call it a sales cycle at all.
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