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Book: On the Air: The Encyclopedia of Old-Time Radio
Quotes of Book: On the Air: The Encyclopedia

John Dunning _ On the Air: The Encyclopedia
The memorable commercials on Cresta Blanca Carnival began with a cascade of music, indicating a verbal pouring of wine. Then, in a catchy jingle out of an echo chamber, with each letter punctuated by a plunking violin: C-R-E-S-T-A B-L-A-N-C-A … Cresta Blanca!
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