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Category: business-success
Quotes of Category: business-success
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  1. Walter Isaacson _ Steve Jobs

    Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign.
    book-quotebusiness-successbusiness-culture

  2. Chris Murray _ Selling with EASE: The Four

    The commitment gap is the massive distance between "yes" and "maybe
    book-quoteinfluencebusiness-advicebusiness-quotes

  3. Chris Murray _ Selling with EASE: The Four

    The ability to close sales effectively has never been confined to the last few moments of the conversation.
    book-quoteinfluencebusiness-advicebusiness-quotes

  4. Chris Murray _ Selling with EASE: The Four

    If customers don't trust you to help them at the beginning of the sales process, they certainly won't trust you with their money at the end of it.
    book-quoteinfluencebusiness-advicebusiness-quotes

  5. Chris Murray _ Selling with EASE: The Four

    Earning the Right is a commitment to be the sales professional that your customer really needs
    book-quoteinfluencebusiness-advicebusiness-quotes

  6. Chris Murray _ Selling with EASE: The Four

    Why do customers {and that includes you and me} find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?
    book-quoteinfluencebusiness-advicebusiness-quotes

  7. Chris Murray _ Selling with EASE: The Four

    Customers get exactly what they need, while you hit your sales targets and become incredibly successful – fair deal.
    book-quoteinfluencebusiness-advicebusiness-quotes

  8. Chris Murray _ Selling with EASE: The Four

    Great selling involves helping people to make great buying decisions.
    book-quoteinfluencebusiness-advicebusiness-quotes

  9. Chris Murray _ Selling with EASE: The Four

    Ignore the people who say that the sales industry needs to become professionalised: it already has.
    book-quotemoneyinfluencetrust

  10. Chris Murray _ Selling with EASE: The Four

    For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past.
    book-quotemoneyinfluencetrust

  11. Chris Murray _ Selling with EASE: The Four

    If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed.
    book-quotemoneyinfluencetrust

  12. Chris Murray _ Selling with EASE: The Four

    Salespeople need to "Earn the right" to become suppliers more than they ever did before.
    book-quotemoneyinfluencetrust
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