"24/7: Late Capitalism and the Ends of Sleep" by Jonathan Crary explores how the relentless pace of modern life affects our natural rhythms, particularly sleep. Crary argues that in a society driven by constant connectivity and consumerism, sleep has become a target of commodification, leading to a pervasive state of insomnia among individuals. With technology and capitalism dictating the need for perpetual productivity, rest is increasingly seen as an obstacle rather than a necessity. The book examines the historical shifts in how sleep is perceived and how these changes correlate with economic systems. Crary discusses the implications of being always awake, emphasizing how it undermines personal well-being and diminishes the depth of human experience. He suggests that this transformation is not merely a result of technological advances but is deeply rooted in the demands of late capitalism. Ultimately, Crary calls for a reevaluation of our relationship with sleep, advocating for its necessity in maintaining a balanced life. He argues that reclaiming the time for rest and reflection is crucial in resisting the detrimental effects of a culture that glorifies constant activity. By challenging the urgency of 24/7 living, Crary encourages a return to more humane rhythms that nurture our mental and physical health.