Tickle The Public: One Hundred Years Of The Popular Press is a comprehensive exploration of the evolution and impact of mass media and popular journalism over the past century. The book examines how newspapers, magazines, and other forms of mass communication have influenced public opinion, culture, and societal norms. It provides insights into the development of sensationalism, advertising, and the role of the press in shaping political and social narratives. The author delves into key historical periods, highlighting significant shifts in media practices and the rise of new technologies that transformed the way information was disseminated. Through detailed analysis, the book reveals patterns of media behavior, the rise of celebrity journalism, and the commercialization of news. It emphasizes the importance of media literacy and critically assesses the effects of media sensationalism on public perception and trust. Overall, Tickle The Public offers a thorough historical account that underscores the enduring power of the popular press and its influence on society. It encourages readers to reflect on how media has evolved and continues to shape our understanding of the world, making it an essential resource for those interested in media history, journalism, and cultural studies.