"What's the Matter With Kansas?" by Thomas Frank explores the political landscape of Kansas and examines how conservative politics became dominant in a state that once held progressive values. Frank argues that cultural issues and identity politics have overshadowed economic concerns, leading to a shift in voter priorities. He analyzes how social issues, such as abortion and gun rights, have driven working-class individuals toward the conservative movement, often against their economic interests. Frank delves into the historical context of Kansas and its progressive roots, contrasting them with the rise of the conservative agenda. He discusses the strategies employed by Republican leaders to galvanize support by appealing to emotions rather than rational policy discussions. This shift has created a disconnect between the voters' economic needs and their political choices. The book critiques the influence of media and political messaging that promote conservative values, framing them as part of a larger trend that prioritizes cultural identity over economic realities. Frank calls for a reevaluation of how political allegiance is formed and encourages a return to addressing economic issues that truly matter for the working class in America.