Because of the way that blogging is structured-from the way bloggers are paid by the pageview to the way blog posts must be written to catch the reader's attention-this was all very easy to do. The system eats up the kind of material I produce. So as the manufactured storm I created played itself out in the press, real people started believing it, and it became true.
( Ryan Holiday )
[ Trust Me, I'm Lying: ]
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