Viewed: 105 - Published at: 8 years ago

I want a pair of jeans-32–28," I said. "Do you want them slim fit, easy fit, relaxed fit, baggy, or extra baggy?" she replied. "Do you want them stonewashed, acid-washed, or distressed? Do you want them button-fly or zipper-fly? Do you want them faded or regular?" I was stunned. A moment or two later I sputtered out something like, "I just want regular jeans. You know, the kind that used to be the only kind."

( Barry Schwartz )
[ The Paradox of Choice: Why ]
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