If you can create something useful, its reachable audience {e.g., employers or customers} is essentially limitless-which greatly magnifies your reward. On the other hand, if what you're producing is mediocre, then you're in trouble, as it's too easy for your audience to find a better alternative online. Whether you're a computer programmer, writer, marketer, consultant, or entrepreneur, your situation has become similar to Jung trying to outwit Freud, or Jason Benn trying to hold his own in a hot start-up: To succeed you have to produce the absolute best stuff you're capable of producing-a task that requires depth.
( Cal Newport )
[ Deep Work: Rules for Focused ]
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